Your identity
It's your strategy.
From awareness to positioning:
your brand, without compromise.
meet cris
Designing Identity. Creating Direction.
Cris Barbarino is an Identity Strategist, international entrepreneur, and certified coach.
For over twenty years, he has worked in branding, visual communication, and personal growth, helping professionals and entrepreneurs build a clear identity and transform it into concrete direction in their work and life.
His career spans Europe, Asia, and the United States.
In the United States, he founded Sirioos Design, bringing Made in Italy graphic design to the American market. He received the Extraordinary Ability Visa (O-1) from the United States government for distinguished achievement in branding and coaching.
He is a certified professional coach, LuxxProfile Expert, and INLPTA trainer.
His projects integrate strategy and communication to help people understand their identity and transform it into a coherent and authoritative professional presence.
ontime | book
Being in the right moment
From 2011 to 2026 it went through four specific phases: Origins, Exploration, Integration and Expansion. This book is their synthesis. An autobiographical tale built on the Hero's Journey.
Origins
From first intuitions to discovering one's direction
2011
The origins of the route
He started his freelance career as a graphic designer and it took shape Graficoach®, a project dedicated to uniting creativity and professional growth.
2012
Beyond borders
Il primo viaggio negli Stati Uniti e l’esperienza di team building in Florida aprono la visione a una dimensione internazionale e alla formazione professionale.
2013
The encounter with personal growth
L’esperienza con Tony Robbins - Unleash the Power Within - a Londra segna l’inizio di un percorso profondo di studio su identità, decisioni e trasformazione personale.
Exploration
Travel, freedom, and new ways of experiencing work
2015
The freedom of working as a digital nomad
Nasce l’era dei nomadi digitali: viaggi, scrittura e nuove prospettive sul lavoro indipendente e sulla progettazione della propria vita, da Zanzibar, alla California, fino al sud est asiatico.
2016
Global Entrepreneurship
After a period of living between Thailand, Indonesia and Japan he became co-founder of Mowgli Digital Agency, a new business venture in Singapore.
2017
Lisbon, a laboratory of life and business
Il trasferimento a Lisbona apre un periodo di sperimentazione tra stile di vita, creatività, imprenditoria e nuove connessioni internazionali.
Integration
When identity, coaching and strategy begin to converge
2019
Certification in international coaching
Arriva la certificazione come coach professionista a livello internazionale, consolidando un percorso dedicato alla crescita personale, alle decisioni e alla chiarezza identitaria.
2020
Specialization in NLP and personal branding
Approfondisce la Programmazione Neuro-Linguistica e i processi di personal branding, integrando psicologia del comportamento, comunicazione e strategia identitaria.
2023
Motivational DNA
Diventa LuxxProfile Expert Trainer, approfondendo lo studio delle motivazioni e dei modelli decisionali che guidano il comportamento umano.
Expansion
From personal identity to a global vision
2024
Made in Italy design in the United States
Creates Sirioos Design in Florida, with the aim of bringing the culture of "Made in Italy" graphic design to the American market and Graficoach® becomes an Academy for creative freelancers.
2025
The first books and a new international phase
He became an international author and published his first books in Italian and English. Around the same time, the brand was born. Italicon, project dedicated to premium Made in Italy branding.
2026
International recognition
Il governo degli Stati Uniti riconosce l'originalità del suo lavoro per merito con l’Extraordinary Ability Visa (O-1), riservato a professionisti con abilità straordinarie nel proprio settore.
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